Research Support to CEQUIN’s Mardon Wali Baat Micro Influencers Campaign, August 2024- April 2025

Author - | Published - 2025

CMS played a pivotal role in supporting CEQUIN’s Mardon Wali Baat Micro Influencers Campaign by designing and implementing a robust research and monitoring framework. Launched in August 2024, the campaign engaged 48 young male content creators (aged 18–30) to produce gender-sensitive digital content promoting gender equity. CMS provided end-to-end research support—developing tools, software for data collection, and conducting monitoring.

CMS’s research design included baseline and end line assessments and ongoing monitoring of reach and engagement. The baseline study involved surveys and content analysis conducted before the workshop, while the end line captured creators’ reflections, experiences, and campaign impact through surveys and interviews. As the sample reduced to 22 consistent creators by April 2025, the final assessment focused on their qualitative insights.

CMS’s contributions ensured evidence-based evaluation and learning, supporting future scalability and deeper advocacy on engaging men in gender equity.