Baseline, Concurrent Monitoring and End line for Duur Se Namaste, UNICEF, 2022-23

Author - | Published - 2023

Duur Se Namaste is a serial with 36-episodes in Entertainment Education (EE) format produced by USAID and UNICEF broadcast in Doordarshan designed to promote COVID-19 vaccine while addressing common reasons for vaccine hesitancy, promoting continuation of COVID Appropriate Behaviour (CAB), getting habituated in the new normal, focus on mental health among adults and children, supporting children as they go back to school and nutrition. 

CMS conducted the Baseline, End line and four rounds of concurrent monitoring to compare awareness at two levels i) BL and EL and ii) exposed and non-exposed respondents on the major themes. This entire survey was conducted online through the U-Report platform managed by UNICEF.

Additionally, two rounds of telephonic interviews were conducted among viewers of the serial from the on ground outreach programme through Common Services Centers Academy (CSC Academy) across 12 states through local partners.