• Informing & implementing policy, programs and practices for Equitable Development

Awareness trap of govt ad campaigns (for Mint newspaper)

Author - P N Vasanti | Published - 2012

Communicating the achievements of a government in our country is often confused with announcing reforms or justifying harsh economic policies. Unfortunately, even our economist Prime Minister Manmohan Singh made the same gaffe in his appearance on television to explain the reasons behind measures such as the diesel price increase and allowing foreign investment in multi-brand retail.