CMS has the distinction of setting up the first Media Lab in India that studies trends in both electronic and print media along with developing strategies, which meet the needs of the media world.
It possesses technologies, expertise and experience for studying 24x7 news channels. CMS Media Lab has developed methodologies for customising research products for the needs of media, advertising and marketing communities.It also organises regular debates and brings out publications on ethical and regulatory issues in Indian Media.
CMS Media Lab Coordinator, Mr. Prabhakar Kumar is a standing member of the Scrutiny Committee that reviews the violations of television channels recorded by the Electronic Media Monitoring Centre (EMMC) under the Ministry of Information and Broadcasting.
AREAS OF EXPERTISE
- Media Content Monitoring & Analysis
- Monitoring NEWS Media Trends
- Analysis of Advertisements
- Content Planning & Audit
- Telecast Certification