In its inception year 2002 'Vatavaran' was conceived with the dual purpose of generating awareness on environmental issues and to recognize and applaud the environment and wild life filmmakers. CMS has broadened the vision to achieve five-pronged objectives.

• To encourage environmental films and filmmakers
• To effectively use the power of audio-visual media to promote environment and conservation messages
• To sensitize Indian television channels to be more receptive to the idea
• To enthuse young ones and children
• To inculcate appreciation and concern among the viewers towards environment