CMS, RTE Act, Right to Education Act, Assessment Study, RTI

CMS Communication

Communication for SOCIAL CHANGE

The CMS Communication Team is engaged in studying and analyzing the development communication and development concerns of media and aims at supporting the development endeavours of partners through research. The support ranges from independent research and evaluation, diffusion of learning and policy consultations.

Ongoing Projects:

1. Sampled Participant Satisfaction Survey for 'Ammaji Kehati Hai' video series across six UNICEF priority States
2. End-line Assessment of FFL TV Drama Serial – Kyunki Jeena Isi Ka Naam Hai
3. Intervention Assessment / Concurrent Monitoring for the Facts for Life Entertainment – Education Drama Serial ‘Kyunki Jeena Issi ka Naam Hai’ by UNICEF (Phase 4)
4. Meena Radio Effectiveness Study by UNICEF
5. Designing and implementing an Impact Evaluation of the Safe Cities Free of Violence against Women and Girls Project in New Delhi (Phase-1)

Words of Appreciation from the Clients

Research Support for Breakthrough Communication Campaign on HIV/AIDS and Violence against women 2007-2010,

"Thank you for being a real research support partner, who has challenged us, supported us and understood our limitations and potential. I am sure we will work together in the future….. "
Sonali Khan, Country Director – India, Breakthrough

Pretesting of modules on FFL themes for UNICEF developed by IN TV 2009-2010

"It has indeed been a pleasure working with you and your team. Your feedback from the field has been insightful for the project- not to mention that I have enjoyed our conversations. I also hope that we get to work together again…and that our paths do cross in the future… "
Saima Iqbal, Research Director, FFL Video Series

Mid term evaluation of EE TV serial Kyunki Jeena Issi Ka naam Hai & Meena Radio Baseline Study 2010
"I would like to place on record our appreciation for the work done on the Kyunki Jeena ...midterm evaluation and the Meena Radio baseline assignments. The teams assigned to both these jobs did commendable work in meticulously designing the tools, pretesting them, coordinating and managing the data collection, undertaking the analysis and the report writing."

"The Meena Baseline study was particularly challenging given that the respondents were children in the age group of 11-14 years. Kyunki Jeena... midterm evaluation required complex analysis ……….. Both the assignments were time bound and needed opportune analysis to influence the programmes. Both these were very well completed."

"UNICEF appreciates the commitment and dedication of the teams that worked on the assignments and produced the high quality studies. We especially appreciate your technical competence, able leadership and clear communication with us in order for the assignments to be completed on time and with high quality….."
Alka Malhotra, Communication for Development Specialist UNICEF

Team Leader

Ms. Paramita Dasgupta

cmscommunication@cmsindia.org

Key Areas

Research and Monitoring: Public Health, HIV/AIDS, Maternal Mortality, Abortion, RCH, MCH, Rural Development Issues, Panchayat Raj Institutions, Gender, ICT, Power and Water Sector Reforms

Development of Reform Communication Strategies: Public Health, HIV/AIDS, Power, Water, Telecom,

Media Monitoring of Development Issues: Monitor print and electronic media for identifying the priorities and concerns of media on development issues and suggesting strategies for media relations.

Designing Social Marketing / Mobilization strategies: In wide ranging social development spheres like Health, Communicable Diseases, Child Labour, Gender

Analyzing Content and Cataloguing IEC materials: Identifying Themes, Analyzing Content and Reviewing Design of Messages and Materials developed for Communication, Cataloguing and Publication

Pretest: Messages and Materials, Public Service Spots, Concepts and Films on Development Issues