| Reproductive & Child Health |
| Evaluation study on impact of Contraceptive's advertisement on Doordarshan |
| Client: Ministry of Health and Family Welfare, 2002 |
This study was conducted to evaluate the extent of viewers exposure to the Advertisement on contraceptives, assess prevalence of its use and preference of contraceptives, to assess the influence of the TV ads on viewers with respect to Deluxe Nirodh and Mala D, and their reaction about timing, duration, frequency, contents and the extent of self motivation that it triggered. The study was conducted in six states of AP, Bihar, Delhi, MP, Rajasthan and UP among 1250 respondents.
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