| Pretest of Communication Messages and Materials |
| Pre testing of Drama Storyline "Jassos Vijay" in Community Media Intervention area, -UP, Rajasthan, 2002 |
| Client:BBC World Service Trust |
| The project was to study the suitability and comprehension of the story line of the drama in the CMI (rural media dark) area among the respondents of 18-25 age group. |
| Pre-testing of Youth Show " Haath se Hath mila", 2002 |
| Client:BBC World Service Trust |
| The project aimed at understanding the suitability and comprehension of the youth show in Media accessible (Doordarshan) areas among the respondents of 18-40 age group
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| Appeal and Quality of Dubbing of Jasoos Vijay & TV Spots, 2004 |
| Client:BBC-World Service Trust |
The study tested the appeal and quality of dubbed drama Jasoos Vijay and two TVCs in urban and rural locations of five states namely, AP, Kerala, Orissa, TN and WB, using qualitative method of data collection (FGDs) and analysis software (NUD*IST). The study looked into viewers' preference for Dubbed or Hindi version by analyzing different aspects like any influence of viewers' demographic profile on preferred version or understanding of it. Whether dubbing of a program attracts or distracts its viewers from watching as well as associating with it were some other aspects, studied in this study. Besides this the issues attached with quality of dubbing like language used, audibility and clarity of voice, modulation and synchronization of voices were also gauged.
- Pre test of creative related to Universal Iodization of salt, 2005, UNICEF.
- Pretest of creatives and messages related to Vitamin-A in Uttar Pradesh for UNICEF 2004-05
- Pretest of NAMP Logo among community- National Vector Borne Disease Control Programme (NVBDCP).
- Pre test of creative of 'School Chalo Abhiyan' campaign in Uttar Pradesh for UNICEF Lucknow, 2004.
- Pretesting of creative/messages developed for Sterilization in Uttar Pradesh for SIFPSA Communication Campaign, 2003
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