| HIV / AIDS |
| Review of IEC initiatives of the State AIDS Control Societies for UNAIDS, NACO, 2003. |
| Client: UNAIDS |
| The study attempts to analyze and assess the efficacy of the IEC initiatives (Electronic, Print, IPC) taken by SACS, in response to the evidence of HIV/AIDS prevalence, awareness levels about different dimensions of the problems and preventive methods. It also assesses the process of IEC planning, budget effectiveness of communication, and innovations in response and provides suggestion for improvement in strategy and message development/dissemination. Cataloguing the IEC materials developed by the 32 SACS was done against 20 parameters, covering mechanical detailing, programme |
| Concurrent Evaluation of NACO chat Show "Khamoshi Kyon" and "Talk Positive" on HIV/AIDS - DD/ZEE News, 2002 |
| Client: National AIDS Control Organization |
| The specific objective of the study was to assess the frequency of viewership of the programme, its reach and effectiveness, the exposure of the viewers to the promotional campaigns and the awareness level about HIV/AIDS among various groups. The study also ascertained the quality of the programme in terms of presentation, format, timings etc. and also the respondents' preference of channel, timing and information. Sample size of the study was around 3500 respondents in five states and four cities across the country. |
| Communication Need Assessment for IEC activities for AIDS Campaign in Andaman and Nicobar Islands, 2002 |
| Client: Andaman & Nicobar State AIDS Control Society |
| The study through both qualitative and quantitative methods assessed the awareness level, the exposure to several IEC initiatives, the communication gaps, present and preferred sources for communication, barriers in communication and the KAP related to HIV/AIDS/STD among the specific target groups. It also reviewed the organizational structure and operational linkages, the existing human resources, skills etc, the available IEC materials and infrastructure for developing IEC materials. The respondents were the sexually active male female, adolescent school going and dropouts, teachers, opinion leaders, dockers, porters, prisoners' truck drivers, and sex workers. The study also suggested a step-by-step formulation of IEC strategy for the Island. Total sample size for the study was around 500, spread across various islands of A&N. |
| Content Analysis of "Haath se Haath Mila" and "Jasoos Vijay" - programmes in DD-1, 2002. |
| Client: BBC World Service Trust |
| The study involved systematic, objective and qualitative analysis of the various components of the programmes- for analysis of theme in terms of HIV/AIDS/STIs and Condom messaging (explicit or implicit) and analysis of interpersonal communication. The respondents were from two different age groups in two different states of Rajasthan and Uttar Pradesh. |
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