| Development and Health Communication |
| An appraisal of Radio Programme Initiative to strengthen Panchayati Raj Institutions in India 2003 |
| Client: PRIA |
| The study aimed at appraising the unique initiative of radio programs produced towards strengthening the information needs of the Gram Sabha with "Entertainment education" approach of PRIA in seven states of the country. The communication intervention was reviewed on four critical component of 'Reach, listenership, recall & recognition, and relevance & usage". The research methodology adopted by CMS also included content analysis of radio programs, which were different in format, design and approach and conducting in-depth interviews with the target audience. The survey was conducted among 720 radio listeners of Bihar, Haryana, Kerala, Madhya Pradesh, Orissa, Gujarat, and Uttar Pradesh. |
| Dipstick study to gauge public awareness and perception about Leprosy in Delhi, June 2005 |
| Client: |
| The purpose of this CMS inhouse study was to gauge awareness about causes of spread and availability of treatment for Leprosy along with perception about those affected by it, in Delhi. Using quantitative methodology covered cross sections of population in Delhi.
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| Audience Interpretations of Health-Related Content in Two American Television Programs Broadcast in India, 2004 |
| Client: CDC |
The overall goal of the present research is to determine how audiences in India process the health-related messages in U.S.-produced television programs. The present study investigated the degree to which U.S.-produced television programs are culturally shareable between nations. This issue is important to the CDC, whose MARCH (Modeling and Reinforcement to Combat HIV/AIDS) program strategy, one part of the CDC's Global AIDS Program, asked: "Can program planners adapt programs produced elsewhere, or is it critical that the models in the drama reflect the exact settings, customs, practices, and personalities of the society?"
Communication scholars at Ohio University (OU), the University of New Mexico (UNM), and the University of Southern California (USC), working in collaboration with Population Communications International (PCI) in New York and Los Angeles, wanted to investigate how television audiences in India process and give meanings to health-related messages in two U.S. produced television programs. Centre for Media Studies (CMS) in New Delhi, India, conducted qualitative research, using focus group interviews and in-depth personal interviews, in order to interpret audience meanings of health issues (identified by a content analysis) in two Hollywood television programs.
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