| Development and Health Communication |
| Research study for IEC campaign for Revised National Tuberculosis Control Programme (RNTCP) in Association with R K SWAMY/BBDO Pvt. Ltd., 2002-2006. |
| Client: Central TB Division, Ministry of Health and Family Welfare, Govt. of India |
| The Revised National Tuberculosis Control Programme (RNTCP) is designed to address the limitations of the earlier NTP i.e., lack of coverage, shortages of essential drugs, poor cure and completion rates, poor quality of sputum microscopy, and a series of factors that have resulted in a non-friendly atmosphere for the patients. Centre for Media Studies (CMS) have designed the research component to help shape the campaign, monitor the progress and evaluate & measure the impact of communication campaign on the issue. The study has adopted both quantitative and qualitative research methods and is being conducted in nine states of India. As a part of the project both electronic and print media were tracked to understand the converge of TB related information and Advertisement in media. |
| Tying Entertainment-Education Media Messages with Ground Based Action: Evaluating the Effects of 'Taru', and Entertainment-Education Radio Soap Opera in Bihar, India 2002-2003 |
| Client: |
TARU is a 52 episode carefully designed entertainment education based radio soap, highlighting the issues like HIV/AIDS, ill effects of early marriage, gender equality equal as well as equal opportunity to boys and girls besides other social issues like caste discrimination, dowry system etc. prevailing in our society.
CMS assessed the impact of the soap opera in bringing about change in Knowledge, Attitude and Practice (KAP) of an individual and on community as a whole. The study adapted a unique methodology of assessing the difference in KAP among respondents in Quasi Experiment Site and Sentinel Site. The respondents of Experiment Site were exposed to varying level of Pre Broadcast publicity and were regularly monitored and reviewed, whereas the respondents of the Sentinel Site were interviewed twice (pre broadcast and post broadcast) only.
The various quantitative methods used for the study include: Five Point Rapid Exposure Assessment, Pre- During- Post, Four Group Quasi Experiment, Pre- Post Survey and Point of Sale Assessments. The qualitative methods include: Longitudinal Community Case Study, Analyzing Listening Group Dairies, Listeners' Letters and Thematic Analysis of Episodes.
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| Evaluation of Meena Communication Initiatives in India, 2003-04 |
| Client: UNICEF ROSA |
| The study through quantitative household survey, through qualitative participatory evaluation techniques and through interviews and workshops tried to understand the impact of MCI in three states of Bihar, Uttar Pradesh and Orissa. The channels of information dissemination in each of the states being different the impact also differed from state to state. The sample, which covered adolescents, parents and other duty bearers like teachers and other officials, was more than 4600. |
| More studies ....... |
