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CMS Corner

CMS Communication

CMS Communication has made remarkable contribution in development communication in the country. The team experiments with methodologies in developing communication strategies, as well as monitoring their progress and evaluating their impact towards enhancing behaviour & social change.

The team provides objective research support to development communication initiatives. Special interest of this team continue to be meaningful entertainment education for children and adults on issues like health, education, hygiene, rights, survival, and other development issues.


  • Monitoring & Impact Evaluation
    • Development Campaigns & Public Service Messages
    • Entertainment Education
  • Communication Strategies
  • Analysing Content and Cataloguing IEC Materials
  • Pre-testing Creatives and Storylines



Child Rights and Survival, Child Protection, Gender, Hygiene and Hand wash, Information Communication Technologies (ICT), Life Skills, Minorities, Panchayati Raj Institutions, Power, Rural Development, Violence Against Women, Water and Sanitation


Right to Education, Girl’s Education, Sarva Shiskha Abhiyan-(SSA)


Abortion, Adolescent Health, Child Health, HIV/AIDS (Stigma & Discrimination and PPTCT), Immunisation, Family Welfare, Maternal Mortality, Nutrition, Public Health, Tobacco, Vector Borne Diseases (TB, Malaria, Leprosy)

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